The Italian brand ALESSI and the Seiko Instruments Group (SMI) have jointly produced a new collection of ALESSI watches.

Watches in the collection derive their designs from the inspirations of distinguished international architects and designers of commercial and industrial products such as Piero Lissoni, Ron Arad, Alberto Meda, Wiel Arets or Stefano Giovannoni all well known to ALESSI, and SMI brings those inspirations to fruition in the form of exciting new watches.

The styles and methods of each designer, and the originality of ALESSI are combinedly reflected in the distinctive character of each series.