The story of xO starts in 1984. Philippe Starck is raising to stardom; Gerard Mialet's spirits are high. Together, they cross the line and decide to create a new design house. It will be XO. To quote Starck, "To make a beautiful baby, parents have to be in love". XO is definitely a love affair.

XO masters the rich lexicon of time-honoured wood joiners but also confidently speaks several other languages; from the technical lingo of mould-makers and plastic injectors to the vernacular of ceramists and metal alchemists. This kaleidoscopic vision of its business and Starck's unwavering support are the two principal components of XO's success.

And with large production runs, innovative techniques and new ways of selling, XO still cuts the invisible lines defining the design industry.