Naoto Fukasawa is a Japanese designer. He was born in 1956 in Yamanashi prefecture.

He graduated from Tama art university's product design department in art and 3D design in 1980. Until 1988, Fukasawa worked as a designer at Seiko-Epson corp. In 1989, he left Japan for the USA. After eight years Fukasawa returned home. In 1996, he helped set up ‘IDEO' in Japan - a team of eight designers working mainly for the Japanese market. He stayed with it until December 2002.

In January 2003,Naoto Fukasawa became independent and established ‘Naoto Fukasawa design in Tokyo. Naoto Fukasawa joined the advisory board of the Japanese company ‘MUJI'.

In December 2003 he set up a new product brand '±0' collaborating with toy company, ‘takara co., ltd', and publisher ‘diamonds co.,ltd', in the area of home electric appliances and sundry goods design. As head of design of this new range of products, he now develops his ideas elaborated in past years workshops. ‘Plusminuszero' designs and produces domestic objects, from umbrellas to electronics.